There are hundreds of CRM software options for your team to choose from, and they’re either designed for small and medium businesses or larger enterprises.
So, which should you choose?
SMB customer relationship management software focuses mainly on simplicity and ease of use.
They’re designed to offer growing sales teams the key features they need to manage the sales process, collaborate, and close deals with as few bells and whistles as possible.
These include basic sales features like:
- Contact management
- Sales management
- Task management
- Forecasting and reporting
SMB customer relationship management software providers aim to give SDRs enough functionality to close deals without getting in the way with a bloated platform full of features and widgets that are hard to figure out.
Enterprise CRMs, like the name implies, are designed for enterprises: larger companies with huge sales operations. They offer a wider range of features designed to cover every use case a larger team might encounter, like automating tasks, liaising with customer success, and integrating with third-party applications to enable growing businesses to customize as they see fit.
In addition to the basic features SMB CRMs offer, enterprise CRMs also provide:
- Customer opportunity management
- Advanced contact management
- Sales analytics
- Sales automation
- Marketing automation
- Sales forecasting
SMB CRMs are designed to be easy to use and to prioritize simplicity over functionality. In essence, you get the basic features you need to get your sales operation running.
Enterprise CRMs are designed to serve as more comprehensive solutions that meet every use case a larger sales organization may require.